A couple of decades back, marketing was done at a mass targeting level, majorly through print media and television advertisements. Fast forward to today, we have personalized advertisements targeted toward each individual. The current generation brands are focusing more on data-driven marketing strategies, which use smart data to deliver better…
Beta Testing is a phase of software testing which is intended to allow an audience sample to try out the product. In Greek alphabets, beta is the second, following alpha. Alpha is the first phase which is the testing phase, while beta can be said to be the pre-release test.…
At AtliQ Technologies, the product life cycle is the complete process of taking an idea to reality. Whether it is delivering a new product or updating an existing version, the team works beyond just the development. Our product development life cycle starts right from brainstorming the initial concept to strategically…
An application also referred to as an app, is a software package that performs certain functions for an end-user. It is either self-contained or a set of programs. A mobile application is a software designed to run on mobile devices. It is a very known fact that value creation for…
UI and UX are most often confused terms in the web & app design field. They are usually placed together in a single term, and thus when viewed from the surface they seem like describing the same thing. Generally, it is hard to identify a solid description of these two…
While these two job profiles sound similar, their approach to computer science is different. Often even the individuals in computer programming interchange these terms, and even titles and job posts are switched. Who is a Software Engineer? A software engineer is one who applies the principles of software engineering for…
What is BI? In simple terms, Business Intelligence is a process that can be used in analyzing the data and delivering actionable information, which can help the decision-makers in making well-informed business decisions. With the BI process, the organization can collect the data from the internal as well as external…
Every passing year is not just a change of calendar but is also an addition of milestones of achievements. 2021, has been blurry for us too. We juggled between working from home and getting back at the desk, among all the uncertainty. We at AtliQ technologies are proud to be…
With the rise of smartphones and the costs of phones increasing by the day, people are looking more towards buying these expensive handheld computers on lease or EMIs. The United States is one of the first nations to streamline the purchase of these gadgets on lease with ease. Leasing increases…
